Last updated January 2020

The Inn on La Loma Plaza is committed to maintaining privacy protections for the personal information collected or provided through This Privacy Policy is designed to help you understand how we collect, use, and safeguard the personal information you provide to us and to assist you in making informed decisions when using our website.

We may amend this Privacy Policy periodically to meet changes in the regulatory environment, business needs, or to satisfy the needs of our guests, property, and service providers. We will post notice of modifications to this Privacy Policy on this web page. If you do not agree to the modified Privacy Policy please discontinue your use of our website.

You signify your agreement to this Privacy Policy by using our website or providing your personal information to the Inn on La Loma Plaza. If you do not agree with any term in this Privacy Policy, please do not provide us with your personal information or use our website.

Personal Information that you give to the Inn on La Loma Plaza
We take the utmost care to ensure that the personal information we obtain from you is used only for the purposes we describe in this Privacy Policy or at the time of collection. When you use our website, you may be asked to provide your name, telephone number, email address, and/or mailing address. In the event you opt to provide us with personal information, we will only use it for the purpose specified.

How We Use Your Personal Information
We will always have a lawful basis when we collect and use your personal information, such as necessity to perform a contract that we have with you, because you consented to our use of your personal information, because it is in our legitimate interest, or so that we can establish, exercise, or defend a legal claim. Specifically, we may use your personal information to:
  • process and manage your reservations;
  • respond to and/or fulfill your inquiries or requests;
  • create and deliver personalized promotions;
  • communicate with you about the Inn on La Loma Plaza, including communications about your reservations or purchases;
  • communicate with you in connection with our marketing efforts;
  • further our business or operational purposes through data analytics and fraud monitoring and prevention; and
  • enhance, improve, and/or modify our website, to identify usage trends, to determine the effectiveness of our promotional campaigns, and/or to operate and expand our business activities.

We do not sell, rent or share any of your personal information on such lists with any other party, including any third-party joint promoters, nor use it for unapproved commercial purposes. You may request to be removed from our newsletters and/or marketing lists at any time. All emails distributed to our lists will contain easy, online access to unsubscribe.

Whenever you access or use the Site, we may automatically receive and record information from your computer or mobile device, which may include: the device you use to access or use the Site, your IP address, platform types, preferences you submit and preferences that are generated based on the data you submit, and number of clicks (collectively, “Non-Identifiable Data”). We also collect information through the use of cookies, web beacons, and other technology. (See the section labeled “Links Provided to Other Sites” below for more details.) We may use and share Non-Identifiable Data for any lawful business purpose without any obligation or accounting to you. When we do so, we will take reasonable measures to ensure that the Non-Identifiable Data is not personally identifiable and cannot later be used to identify you.

We may disclose your personal information for certain purposes and to third parties as described below:

With Your Consent
We may share your personal information when we have your consent. You can revoke your consent at any time by providing notice to us at

Service Providers
We may employ other companies and people to perform tasks on our behalf and may need to share your personal information with them to provide services to you. Unless we tell you differently, they do not have any right to use your personal information beyond what is necessary to assist us.

Protection of the Inn on La Loma Plaza
We may disclose your personal information at the request of law enforcement or government agencies or in response to subpoenas, court orders, or other legal process to establish, protect, or exercise our legal or other rights or to defend against a legal claim or as otherwise required or allowed by law. We may disclose your personal information in order to protect the rights, property, or safety of a user or another person. We may disclose your personal information to investigate or prevent your violation of any contractual or other relationship with us or your illegal or harmful activity.

Business Transfers
In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your personal information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your personal information as set forth in this Privacy Policy.

Under certain circumstances, you can correct, update, or remove your personal information if it changes or if you no longer want to receive information from us beyond information related to our services. This can be done by emailing a request to us at You may also request access to your personal information, restrict how we use your personal information, or let us know if you have a complaint about how we use your personal information by contacting us at

We may not be able to completely remove your personal information from our systems in certain circumstances. For example, we may retain your personal information for legitimate business purposes, if it may be necessary to prevent fraud or future abuse, if required by law, or as retained in our data backup systems or cached or archived pages. All of your personal information that we keep will continue to be subject to the terms of this Privacy Policy to which you have previously agreed.

If you decide to make an online reservation on our website, you will be linked to a reservation interface and a third-party booking engine provided by ResNexus / Convoyant LLC. ResNexus uses encryption for personal information and secure PCI DSS compliant environment for processing your payment information. While it appears to be part of our website, the booking engine is actually provided by a third party and is governed by its privacy practices. We understand that security remains a primary concern of online consumers and have chosen our booking engine vendor carefully.

We take reasonable steps to maintain the security of your personal information through SSL Software, which encrypts all of your shared information. However, no data transmission over the Internet can be guaranteed to be completely secure. Accordingly, we cannot ensure or warrant the security of any information that you transmit to us, so you do so at your own risk.

We may use cookies or other tracking technologies to track how you use our website. Our advertising partners may also transmit cookies to your web browser, application, or mobile device when you click on ads that appear on the Site. Clicking on a link to a third party website from our website may also allow that third party website to also transmit cookies to you.

We may also use “web beacons” (i.e. “web bugs” or “single–pixel” or “clear” GIFs) on our website. Web beacons allow ad networks to provide anonymized, aggregated auditing, research, and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad network’s servers, these companies can view, edit, or set their own cookies just as if you had requested a web page from their website.

You may adjust your web browser settings if you do not wish to receive cookies or web beacons but this may prevent you from taking advantage of some of the functions and features on our website.

Use of the website signifies your consent, as well as the consent of the company for whom you use our website and whose information you submit (if any) to this online Privacy Policy, including the collection and use of information by the Inn on La Loma Plaza, as described in this statement, and also signifies agreement to the terms of use for our website. Continued access and use of our website without acceptance of the terms of this Privacy Policy relieves the Inn on La Loma Plaza from responsibility to the user.

If you have any questions or would like further clarification about this Privacy Policy, please e-mail us at or call us at 575-758-1717.

How do we share your personal information with third parties?

  • BookingSuite: Your personal data may be shared with BookingSuite B.V. located at Herengracht 597, 1017 CE Amsterdam, the Netherlands, the company which operates this website and the website